The rebirth of a cinema and much more

An iconic cinema in Geneva, Plaza is becoming the Plaza Cinema Centre—a vibrant cultural ecosystem, open day and night. Around its iconic auditorium, renowned for its remarkable architecture, unfold a more intimate screening room, an immersive space, exhibition areas, a bookshop-boutique, and two essential components of this continuous experience: Brasserie Europe and the Cinema-Hotel Le Plaza.

Here, cinema is no longer experienced only in the theater. It extends to the table, is shared over a meal, continues into the evening and through the night. Thanks to the Brasserie and the Cinema-Hotel, visitors can spend an entire day—and a night—at Plaza, inhabit the space, and make cinema a fully immersive experience.

Plaza champions a contemporary vision of culture as a network of connected experiences. From cinema to gastronomy, from comics to video games, from cine-concerts to gaming nights, disciplines intersect, converse, and reinvent themselves.

People come to Plaza to watch films, but also to live, eat, sleep, play, listen, and discover. A place where new ways of experiencing culture are invented—without boundaries or opening hours.

Photos:
Ryan Gosling and Emma Stone, in La La Land, Damien Chazelle
Cie Gilles Jobin, Virtual Crossings