Cultural Project - Cultural Centre Geneva

The new Plaza

An iconic cinema in Geneva, the Plaza is becoming the Plaza Cinema Centre—a vibrant cultural ecosystem. Around its landmark auditorium with its remarkable architecture unfold a more intimate screening room, an immersive space, exhibition areas, a bookshop-boutique, and two essential components of this continuous experience: Brasserie Europe and the Cinema-Hotel Le Plaza.

Here, cinema is no longer experienced solely inside the screening room. One can wander through the venue during the day, explore exhibitions, go in the immersive space, or take part in educational activities. The experience continues over a meal at Brasserie Europe. It carries on in the main auditorium: attending a preview screening, reconnecting with a favorite festival, or getting ready for a gaming night. One might have a drink at the Bar-Glacier, or choose the intimacy of a room in the Cinema-Hotel, watching a program curated by the Plaza team while enjoying a meal tray from Brasserie Europe. You can spend an entire day — and a night (or more) — at the Plaza, inhabiting the place and turning cinema into a total experience.

The Plaza champions a contemporary vision of culture as a shared experience, intergenerational and inclusive. From cinema to gastronomy, from comics to video games, from cine-concerts to gaming nights, disciplines intersect, engage in dialogue, and reinvent themselves.

People come to the Plaza to watch films, but also to live, eat, sleep, play, listen, discover and learn. The Plaza is a place where new ways of experiencing culture are invented—without boundaries or opening hours.

“The new Plaza will be a project to which everyone can contribute — laying their stone, shaping a horizon. Very concretely, audiences will be invited to help program the venue, artists to create through residencies, and programmers to imagine new forms. Open to Geneva and to the world, this new place, rich in its history, will invent the twenty-first century — nothing less than that.”
Fabien Gaffez, General and Artistic Director